Make Fashion Circular
Creative Conscience Winner 2020
Shoes are a major contributor to the current environmental crisis, with 24.2 billion pairs of footwear being made in 2018 (World footwear, 2019). Consumers buy new shoes everyday with many owning 10 plus pairs, unfortunately many of those pairs never see life outside of the box.
Sneakarma is a shoe leasing service that aims to tackle the issues with the current linear model of fashion. My proposal is a personal shoe service that allows the user to choose from a selection of sustainable materials.
My proposed rental model meant that I had to find a way to help the user connect with the shoe. I achieved this by giving the user a personalised design experience that allowed them to take responsibility of the shoes materials and appearance. This idea was then finally brought to life through Cinema 4D.