Final Major Project


Highly Commended AUB Sustainability Award 2020


A quarter of global greenhouse gas emissions comes from the food we eat and more than half of that food emissions comes from animal products (Poore & Nemecek, 2018). Reducing are meat consumption will not only have huge environmental benefits but also health benefits.  


Savesome is a reward scheme for supermarket shoppers reducing their consumption of meat products. My solution helps consumers take the steps of reducing through vegan and vegetarian alternatives. 

The app

Shoppers would scan their phone at the checkout.  The app then tracks how many points they've saved and the difference going meat-free has made on the world around them. Those points can then be spent on their next meat-free shop or other rewards.

The insight

"The Reducetarian Foundation aims to improve human health, protect the environment, and spare farm animals from cruelty by reducing societal consumption of animal products." The branding therefore had to reflect this action of reduction.

Using Format